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Do Scented Candles Need To Be Sexed Up To Sell?

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Author Elizabeth Manford of The Wax House Candle Company

At the beginning of this year, Gwyneth Paltrow’s Goop brand launched perhaps the most controversially named candle of all time. In fact, it only took a matter of hours for the ‘This Smells Like My Vagina’ candle to sell out, despite its $75 (around £60) price tag. Following on from this success, Paltrow alongside fragrance company, Heretic, is now launching a follow-on candle; ‘This Smells Like My Orgasm’. So, does the name of a scented candle really make a difference to its sales?

They say sex sells but is this a step too far? Read my blog and let me know what you think…

 

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