How To Write A Blog That People Read

How to write a blog

Are you struggling with this blog writing thing? I’ve compiled some useful tips to make blog writing a breeze.

Why Should You Write Blogs?

First of all, why should you be writing blogs in the first place? Blogging is very good for business. It is an opportunity to show off your expertise and talk about your business on a more personal level. You can write about topics that are in the news or share insights about you and the story behind your business. All of which will allow you to build a deeper connection with your customers.

Blogs are also a great way to drive traffic to your website. When you upload a blog to the Pink Link Blogs page, remember to write with your target audience in mind. Who is going to read your blog? How can you make people interested in your business? Blogging is an excellent way to turn visitors into leads, so keep these things in mind.

How To Start A Blog

Before you start writing, it is important to think about the structure of your blog. You want to have a start, middle and end. Firstly, you want to start your blog with an introduction. A couple of sentences which clearly maps out what your blog is talking about. This ensures that your target audience is going to read your blog.

The middle is going to be where all of your content is. It is important to use headings throughout your blogs to separate different topics. This way, people are able top navigate your blog easily.

Another thing to keep in mind when writing blogs is that you want to keep your paragraphs short. People do not want to read through long paragraphs! Shorter paragraphs encourage reading. People users tend to scan rather than read, long paragraphs could make you loose your audience!

What Should I Write About?

Writing a blog is the chance to become the expert voice! Consider your customers’ pain points and see how you can help soothe them. Write about your business and relate topics back to your audience. What does your business do – how does this relate to the reader. How can your products or services benefit your target audience?

However, it is important to remember that it is not a sales pitch. You are trying to create a personal connection with your audience, not sell your business to them.

Other ideas can revolve around the news or calendar events. For example, there’s always plenty of content for accountants and financial advisors around the Budget, interest rate changes etc. Calendars with key dates are available online which can help give you ideas for content. Or you could create your own relative to your business.

Answer the Public is a useful tool to find out what your audience is asking on social media. When we popped candles into the search it gave us 80 questions which could be used to write a blog or to answer their questions within your blog.

More Top Tips To Help You Write A Blog

  • Title – Keep it relevant – what is your audience searching for?
  • Key words – you can optimise your blog by using key words that are relevant to your business or topic.
  • Use photos and graphics – readers like images and they help to break up the text. If you add photos, save them using your company name and blog title. Add alternative text describing your photo – otherwise search engines will use open descriptions e.g. woman standing next to a wall.
  • Divide your content into paragraphs with subheadings
  • Be authentic and write original content – before you publish your blog check it through an app such as Grammarly or SmallSEOTools.

You also want to make sure that you are switching up the style and content of your blogs. Variety makes the audience more interested and will increase the chances of them lurking for more of your blogs. Drawing more attention to your business.

Sharing useful tips is a good way to gain some attention. For example, in one of our previous blogs, Top 10 Tips for Exhibitors, we shared some useful tips and tricks for people who are exhibiting. This is a good example of a successful blog. We shared some easy tips which are all clearly outlined in a list-like structure.

Let us know your tips for blogs and we’ll add them in with a backlink to your website!

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