Why it’s important to grow your brand loyalty 

Establishing a business is hard – it’s a rollercoaster of learning every single day. Marketing and growing a brand can be hard work too, but you should never underestimate the power of having a good brand for your business.   

There is no doubt about it that word of mouth is the best form of marketing – it’s like gold dust. You want people to have good things to say about you and your business, your products, and the service you provide AND even better if they are telling others too. 

If you have a great business and people are talking about you positively then you are growing your brand loyalty.   

So, why is this important to grow your brand loyalty, other than for what people say about you? 

1 – Repeat business 

Your customers get to know like and trust you.  If you’ve done a good job once, given great customer service then they are more likely to buy your products or services again.   

2 – Advocacy  

If people like what you do and keep buying off you, then they are bound to tell others – that gold duct of word-of-mouth marketing and they become advocates of your brand. They sell it for you and become your most powerful marketing tool. 

3 – Makes Business Sense 

Many forms of marketing cost money – digital advertising, print advertising, websites, radio, promotional material. It is money to generate new leads, promote your business, increase awareness. However, once you’ve built up brand loyalty it is much cheaper and easier to market to them, than focusing on acquiring new customers.   

4 – Sustainability 

By focusing time and effort on developing your brand loyalty will help with long term sustainable business success.  You become an expert, people trust you, people will recommend you working with you or buying from you is no longer a risk because you’ve gained brand loyalty and a great reputation. 

So, when you’re thinking of how you can develop your marketing, be sure to add brand loyalty to your list – you may not even be aware that you’re doing it the majority of the time. Think about your customer service, how you treat customers, what results you get and always remember to be kind and treat others like you wanted to be treated in business and you won’t go far wrong.  

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