Quite often businesses get so laser focused on social media marketing that they forget about other forms of marketing that can be just as effective – if not more effective if used in the right way.
I want you to question whether you are putting all your energies into social media and missing a trick with other areas of marketing.
Now there is no way of getting away from it, that digital marketing is huge and if people are looking for something they generally do it online. If you are present on social media, then you are more likely to be found. However, there are other things that you should be doing to ensure you are visible all over the internet.
Here are a few things to consider…
Get listed on Google
When you need to find something online, or there’s a question you don’t know the answer to, what do we all do, we “Google” it. So, you need to make sure your information on Google is up to date and can be found. One of the best ways of doing this is making sure you have a business listing. By doing this you can be found on Google Maps, people can see your contact details and leave reviews – all of these things will help you become more visible and push you up the google search.
If you don’t have a website, your social media profile will probably appear, but having a Google Business Listing is the next best thing to a website, so people can find information about you quickly and easily.
Optimise your website
If you do have a website, you would want that to be found in Google searches. When someone types in your business name voila you appear in position number one. However, people need to know your business name and you will always generally appear at the top spot.
But, you need to question how the people who don’t know your business name will find you? Think about the words and phrases they would type into google to find you. Try it for yourself. Do you still appear at the top of Google for those keywords you’re adding to the search, or are you lingering down in dusty page 5 where no one will find you? If you’re not coming up at the top, then you’ve got some work to do.
Think about incorporating those words into your content on your website. Rename images with those words, ensure your pages have names and descriptions with those words. The more you add the things people are looking for, the more likely you will be found. This may take a bit of tine to do, but within days you will start creeping up the Google search and people will start finding you.
Quite often once people build a website and they’re happy with it, they forget about it. But they’re forgetting that it is a marketing tool that should be used. The more you update your site, the more Google recognises that it is an up-to-date site with lots of juicy information. This is why is great to have a blog or news section on your website. Now, I’m not saying you need to write war and peace every day. 300-500 words once a week, every couple of weeks or once a month will do the job. Make sure you pepper those keywords around as well for bigger impact. Not only are you showing you’re an expert, but you’re also showing Google your website is relevant to the variety of searches and you’re more likely to be found. So, think about the questions, or pain points your potential customers might have and what they might be searching for in Google and answer those in your blogs.
Here is a great article about how to optimize your blog posts from Semrush
So, those are three top ideas to start helping you think about how to get visible online and not just replying on social media.