How To Market An Event In 2024: The Complete Guide

At TryBooking, one of the questions we hear the most is how to market an event to make sure it’s a successful one.

It’s a question that all event organisers ask – whether you’re planning your first event ever, or you’re a seasoned event planner looking to keep up to date with the latest tips. You’ve got your amazing idea – but what’s next?

In this guide, we’ll introduce you to the world of event marketing, and help you to navigate the myriad of technical terms and introduce you to new tools to help make your event the best yet.

How to market your event in 2024

1. Event audience

2. Website

3. Ticketing platform

4. Organic search and SEO

5. Paid media and search

6. Social media platforms

7. Radio and TV advertising

8. Influencer marketing

Read more: How To Market An Event In 2024: The Complete Guide | TryBooking UK